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ADVERTISING, THE NORTH AMERICAN WAY
North American Construction Group
The Challenge
North American Construction Group had just gone through a rebranding, but the company needed advertising supports that could take the rebranded corporate identity and flow that understanding into print display that helped them leverage and extend their premium brand reputation.
The Solution
We took their consistently branded ‘look and feel’ and flowed that into print ads that extended their image in news ways – while being true to their brand promise of trusted quality. In the two examples shown, we’ve kept the message focused and clear – Quality performance is the North American way, from the ground on down.
The Result
These and several other ads ran successfully in keep North American top of mind with customers. As these were image ads with no direct call to action, there were no specific measurements. Their intent was to help to continue to secure North American’s premium quality brand in the market.
