September 15, 2007 - In a year that has seen a huge leap in passenger traffic and major renovations to accommodate these travelers, the Edmonton International Airport has chosen Donovan Creative Communications to develop and introduce a new brand identity to travelers, business and community partners.
"We’re extremely excited to be entrusted with creating and establishing in the minds of the public the new Edmonton International airport brand," said Michael Donovan, president and CEO of Donovan Creative Communications. "The project comes with its share of challenges, not just in the scope of the endeavour, but in some of the preconceptions and perceptions that currently exist around the airport. But just as the current renovations are intended to enhance efficiency, comfort and service, the new brand will invite airport users and partners to enjoy and take pride in having a world-class facility serving the region."
The Edmonton International Airports rebrand is a key element of reinforcing the values and aspirations that inform the airport’s relationships with leisure and business travelers, community and business partners and its own employees. Edmonton International Airport serves nearly six million passengers per year and offers non-stop service to nearly 50 Canadian and international destinations.
Donovan Creative Communications, Inc. is an award-winning full-service marketing & communications agency offering integrated services in market research, brand development, brand management, public and media relations, government and industry relations, marketing and advertising. For more information, visit www.donovancreative.com.
