Donovan Creative to help Pelican

Products reach new heights

June 27, 2007 - Pelican Products Canada has retained Donovan Creative Communications as its agency of record to help expand consumer awareness of the company and its durable plastic cases and flashlights beyond its established audience of industry verticals.

"Pelican Canada has a great asset in the global reputation of its high quality products among law enforcement, emergency services, industrial and military users," said Michael Donovan, president and CEO of Donovan Creative Communications. "We’re excited to leverage that reputation in executing inventive branding initiatives and public relations campaigns that invite a more general consumer audience to experience the qualities the Pelican name exemplifies."

To increase awareness of the Pelican brand, Donovan Creative brings in-house expertise in media relations, public relations, brand campaigns, online and offline marketing, graphic design and other competencies that will help achieve Pelican’s business objectives.

Pelican Products has been providing safety lights and protector cases to Canadian industry for more than 30 years. They have played vital roles in Arctic expeditions, Canadian aerospace development, marine biology and growing Canadian industrial development across the country. Pelican Products Canada was formed in 2000 in Edmonton, Alberta to better serve the company’s Canadian clients. For more information, visit www.pelican.ca.

Donovan Creative Communications, Inc. is an award-winning full-service marketing & communications agency offering integrated services in market research, brand development, brand management, public and media relations, government and industry relations, marketing and advertising. For more information, visit www.donovancreative.com.