September 4, 2007 - Donovan Creative Communications has helped Edmonton International Airport win first prize in the Airport Council International – North America 2007 Excellence in Marketing and Communications Contest.
Edmonton International was awarded First Place in the Partnering with Carriers category for its community campaign to build support for Air Canada’s non-stop service between Edmonton International and London-Heathrow. The ‘Closer to Home’ print and web promotion designed and executed by Donovan Creative was a successful element of the publicity campaign. Business, political and community stakeholders also played a major role by providing letters and other forms of support.
“We were extremely excited about the opportunity to work with Edmonton International Airport to publicize this excellent enhancement to air service in the city, and we’re thrilled that it has been as well received by their peers in the industry as it was by the general public,” said Michael Donovan, President of Donovan Creative Communications. “Our promise to our clients is to bring the best creative ideas to the table, and the award from Airports Council International affirms that we strive to fulfill that promise on every project.”
Air Canada launched three-times per week non-stop scheduled service between Edmonton and London last fall. The service was expanded to a daily schedule April 1, 2007.
The ‘Closer to Home’ campaign focused on marketing the service both locally and in the United Kingdom to ensure that the new route was a success. Responding to strong support for the service, Air Canada recently announced that it that it will continue to offer its summer daily non-stop service between Edmonton International and London-Heathrow through the winter. Airports Council International – North America selected Edmonton International’s campaign from among close to 300 hundred entries from more than 70 airports.
“As facilities where millions of passengers spend time daily, airports have an important responsibility to ensure that they are conveying the right messages to their customers and communities, said ACI-NA President Greg Principato. “Our winners this year have done a spectacular job at clearly communicating their services.”
Edmonton International serves nearly six million passengers per year and offers non-stop service to nearly 50 Canadian and international destinations.
Donovan Creative Communications, Inc. is an award-winning full-service marketing & communications agency offering integrated services in market research, brand development, brand management, public and media relations, government and industry relations, marketing and advertising. For more information, visit www.donovancreative.com.
