DONOVAN helps EIA win top honour for third straight year.

by Donovan Creative in BRANDING, PRESS RELEASES

21

Sep
2010

FILED UNDER

We’re very proud to announce that for the third year in a row, EIA claimed the top spot at Airports Council International-North America’s (ACI-NA) ‘Excellence in Marketing and Communications Contest.’ The Peggy G. Hereford Award is given to honour overall creativity and excellence in marketing and public relations among airports across North America. EIA competed with over 250 submissions from 55 airports across Canada and the U.S.

This is the first time an airport has ever won the top honour three consecutive times. DONOVAN has been EIA’s agency for all three wins (2010, 2009 and 2008).

The ‘Stop the Calgary Habit’ campaign also recently won Best in Category (Consumer Services) at the Summit International Marketing Effectiveness Awards. This is the first Summit International award for the ‘Stop the Calgary Habit’ campaign and our eighth Summit Award in the last year.

We previously won three Summit Awards for our work with EIA on the ‘Language of Speed’ campaign, including gold in the transit category.

“This is an incredible honour for our entire team at DONOVAN,” said Michael Donovan, President and Chief Creative Officer, DONOVAN Creative. “We’ve partnered with EIA on several award-winning and successful campaigns over the last three years, and to see yet another example of our work recognized in the airport community and the creative industry is remarkable. This is really historic, and raises the profile of our market across North America. The Stop the Calgary Habit campaign has not only won awards, it has also shattered campaign goals and expectations. We’re very happy with what it has achieved so far for EIA and Edmonton.”

“Stop the Calgary Habit has proven to be our most effective campaign to date,” said Peter McCart, Vice President, Marketing and Business Development at EIA. “Winning these awards is an incredible honour for EIA, but the real winner is our community.”

The premise behind the ‘Stop the Calgary Habit’ campaign was to stop the thousands of people in and around Edmonton who habitually drive to Calgary, rather than choosing to fly from their Edmonton International Airport. According to a September 20, 2010 news release from EIA, the positive impact of the campaign was seen in the first six months of this year. Almost 19,000 fewer Edmontonians drove to Calgary to catch a flight. EIA says by adjusting their travel habits, travelers are being rewarded with more seats, new routes and increased flight frequency at EIA.

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Take a look at all our work on the Stop the Calgary Habit campaign.