Chief Creative Officer Michael Donovan is set to speak today at the South Edmonton Business Association’s October Luncheon Panel on Web Marketing: how to leverage the Internet in your marketing strategy. Below is a brief overview on the material Donovan…

I don’t usually go out of my way to comment on local advertising due to the close-knit nature of the advertising community in Edmonton. But I was, to say the least, compelled to comment on the ad I saw…
In 2011, for the first time ever, analytics show that mobile usage has surpassed Internet usage. Also sales of smartphones, iPhones, Tablets and iPads have surpassed (source: Mary Meeker, KPCB, see slide 7) desktop and notebook shipments. If you’re not tweaking…
This is going to change Internet advertising forever. Twitter and Google announced today that Twitter acquired Google’s AdGrok team to help monitize Twitter. AdGrok is Google’s paid tool that maked advertising with Google’s AdWords a snap—without it was tedious…
Many new companies and non-profits are eager to get their social media presence going. But. There’s always the legal department or even provincial or federal rules that can give pause. Or what if your innocent beginnings create a viral online…
Check out these eight brands and see what they’ve done by using Facebook effectively. The Pampered Chef, Restaurant.com, Oreo Cookies, Vitamin Water, Boloco Restaurant, Loft Magazine (they used Facebook to fix a gigantic boo-boo on their part), 1-800-Flowers (the one we used…
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