Bring Him Home Ad
June 20, 2011 - The Stollery Children’s Hospital Foundation’s latest awareness campaign has launched across the Capital Region in television, radio, print, billboards, buses, bus benches and online media.
This year’s campaign, meant to increase awareness and stimulate donations, features the innovation of not showing children in the advertising. The intent is to see and feel the effects of children being away from home and in the hospital.
One spot shows an empty chair at a tea party where a little girl should be, the other shows a boy’s room, tidy and empty, with a dog waiting at bedside.
“Our intention was to get people to feel what it’s like for families to have their children away at hospital,” said DONOVAN Creative Director Fiona Farrell. “The happiest day in the hospital is the day you get to go home. It’s the happiest day for parents and the happiest day for kids. We wanted to show children missing from their lives to draw attention to the emotional effect of having them away from home and family.”
Extensions of the campaign are planned for launch in Fort McMurray and Grande Prairie.
